Who We Are

A venue switch at midnight. A friend's wedding clashing with press interviews. An artist

needing someone who can handle their unpredictable industry, without flinching.

Who do they call?

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The world’s biggest stars rely on the right team behind the scenes to keep their careers,

and their lives, running smoothly. But when it comes to finding a personal assistant who

truly understands the relentless world of entertainment, even A-list talent managers and

agents are left Googling recruitment firms and hoping for the best.

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Either they turn to luxury concierge services - who tend to cater to time-rich clients, not

time-poor celebrities - or to corporate PA agencies who don’t always understand the

industry. While both have their place, neither fit the unique demands of working celebrity

lifestyles.

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Which is exactly why PALS was born.

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Founded by Shareena Harnett and Jono Ball, PALS (which stands for Personal Assistance

and Lifestyle Services) is the first recruitment agency exclusively for entertainment

professionals.

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With Harry Styles and Billie Piper already fans of Shareena & Jono, PALS is fast becoming the

go-to name in celebrity recruitment. The two former talent managers have spent decades

working with a roll call of global superstars including Amy Winehouse, the Spice Girls, One

Direction, Ed Sheeran, Zayn, Rita Ora and more.

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PALS is for talent managers, agents, celebrities and artists who need support staff that just

‘get it’. People who understand the world of music, film, fashion, and live entertainment.

Not a concierge. Not a PA service. Something different.